Business Development
Business development is a combination of strategic analysis, marketing, and sales business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:
- Assessment of marketing opportunities and target markets
- Intelligence gathering on customers and competitors
- Generating leads for possible sales
- Advising on, drafting and enforcing sales policies and processes
- Follow-up sales activity
- Formal proposal or presentation management and writing
- Pitch and presentation rehearsals
- Business model design
Business development involves evaluating a business and then realizing its full potential, using such tools as:
- Marketing
- Information management
- Customer service
Fund Development
Simply stated, “fund development” is acquiring resources to achieve a specific aspiration of an individual and/or organization. Fund development is the process by which an organization uses fundraising to build capacity and sustainability. It is part of the strategic marketing of a nonprofit organization. Fund development is not only concerned with raising money, but also develops reliable sources of income that will sustain the organization through the realization of its long-term mission and vision. Building relationships with people and other supportive organizations is also a component of profitable fund development. Successful fund development requires a strategic plan that relates funding to the purpose and programs of the organization.
Coordinating with a professional fund developer, such as Jan Pease Marketing, will assist your organization with…
- General fundraising: The art of generating funds through individuals and/or the philanthropic community for a specific purpose/project; budget planning.
- Relationship fundraising: Strategic activities that are based on establishing relationships with potential givers/donors, individuals and/or foundations.
- Organization leadership: The process of making decisions, setting and achieving goals and generally keeping the organization together; board development and administration.
